Sweaty Betty London

SweatyBetty: A Fitness Lifestyle Brand

SweatyBetty is a renowned fitness and lifestyle brand that has been at the forefront of empowering women through active wear and inspirational fitness experiences. With a mission to inspire women to find empowerment and confidence through fitness, SweatyBetty offers a range of stylish, high-quality activewear that blends fashion with function.

My Role and Contributions

For over 6 years, I have been an integral part of the SweatyBetty team, spearheading UX/UI design and frontend development initiatives that resonate with our brand’s ethos and customer base.

UX/UI Design:

• Designed intuitive and user-friendly interfaces for SweatyBetty’s e-commerce platform, ensuring a seamless shopping experience for our customers.
• Conducted user research and usability testing to gather insights and optimize the user journey, resulting in increased user engagement and conversion rates.
• Collaborated closely with cross-functional teams including product managers, developers, and marketers to translate business requirements into compelling design solutions.

Frontend Development:

• Implemented responsive and mobile-first designs using HTML, CSS, and JavaScript, ensuring compatibility across all devices and browsers.
• Optimized website performance and load times through efficient coding practices and front-end optimization techniques.
• Worked closely with backend developers to integrate frontend components with backend systems, ensuring smooth data flow and functionality.

Through my work at SweatyBetty, I’ve had the opportunity to contribute to a brand that is not only fashion-forward but also deeply committed to empowering women and promoting a healthy lifestyle. My passion for design and development has allowed me to play a pivotal role in enhancing the digital experience for SweatyBetty’s customers, driving engagement, and fostering brand loyalty.